Gary Willey & Associates
Electronic Marketing Made Easy
A complete Electronic Marketing strategy from Gary Willey & Associates, an Authorized Constant Contact Solutions Provider, will help make your company a force to be reckoned with. A properly executed successful eLetter strategy will lead to a great many things for your business. It will let you Connect with your customers and prospects, Inform them so they want to do business with you and help grow your business!
THE MAGIC OF USING AN ELECTRONIC NEWSLETTER
STAY IN TOUCH. STAY CONNECTED. AND THEY'LL THINK OF YOU FIRST.
In this day and age, you have to have a way to successfully advertise your business ... without spending a fortune. Conventional advertising today is very expensive and in many cases, ineffective.
The combination of the three powerful steps, an effective Brochure, Website and eLetter, can be designed into a real strategy that will help your company grow, today and in the future.
You could put together an eLetter marketing campaign on your own, however, in today's hectic business climate; you may want to consider having me do it for you. Again, how much is your time really worth? The partnership between your organization and my company can give you the time to focus on your business where it always seems to need you most.
Here are just a few benefits you get when we create an eLetter strategy for your organization:
And finally, you always have live help from a real live person, right here in America! You have unlimited personal support - by phone, Email or in person. I'm available 24/7 to help you every step of the way.
As much as you and your sales people want prospects to buy now, they may have a perfectly good reason for NOT buying now, and they will rarely tell you what it is. Sometimes they don’t even know what it is, because they are somewhere on the "Educational Spectrum".
As you can see, the Left Side (A, B, C, etc.) of the "Educational Spectrum" is where your prospect is just getting the idea of buying your product or service. The Right Side (X, Y, Z) is when the sale is made, and money changes hands. Prospects are always somewhere in between, and they will always move ... one way or the other. A great eLetter Strategy helps them move to the Right Side until they buy. Understanding this one key principle is the secret to growing your business.
As in our golf example, why would they not buy that set of clubs now? The hidden reason may be that they have scheduled knee replacement surgery in the next few months, but they don’t tell you that, they just say they “want to think about it”. In this case, they are probably at about "V" on the Education Spectrum. Remember, All prospects are somewhere on the Educational Spectrum. Since you never really know where they are or why, I will help you develop an eLetter strategy that keeps moving them along the Educational Spectrum until they do buy (an effective eLetter is also a perfect way to get prospects to your website).
With a consistent eLetter program, you can gain control over the Educational Spectrum. After receiving an interesting, consistent and compelling eLetter from you month after month, when it comes time to buy, where else would they go?
GARY WILLEY & ASSOCIATES
Copyright 2003 © Gary Willey & Associates